Domains 101

What is a Domain?

At its core use, think of a domain as the address to your digital real estate. Just like when you open up your GPS and punch in an address, you open up your browser and punch in a domain to get to a specific place. What's nice about a domain is that there's no driving or traffic - just a few seconds of internet loading and you're there!

Technically speaking, a domain is comprised of three levels. The Top Level Domain (TLD), which is also known as the "extension", indicates the website's purpose. For example ".com" is short for commercial and indicates business purposes while ".org" is short for organization and indicates community or non profit purposes.

The second tier of a domain is the website's individuality or name. This part of the domain should ideally be identical, if not very close, to your brand name. It's been proven that web users become confused and even untrusting of a site if there is discrepancy in this tier. For example when you go to you expect it to be the site of international financial servicer Paypal. If you're asked to do a transaction or provide financial information and notice your browser says, you'd hesitate. Further, not all users will necessarily take the time to look up a company's site. They tend to simply punch in the name followed by .com and if you think about it, that domain can just as easily be anything else. For instance it could be someone's personal finance blog, which would be major loss of brand recognition and traffic for Paypal. You want to make sure it's as intuitive and simple as possible for your audience to find you.

The third tier of the domain is a URL prefix (ie. "www.") which is mainly background information for your browser. Including it within the domain is unnecessary and can actually be distracting. Try opening your browser and typing in and then - which one is easier and more memorable? And they both get you to the exact same place.

What does it mean to "own" a domain name

Though registering a domain is often referred to as “buying” a domain, that is technically not the case. As a registrant, you never fully own a domain name. Instead, you can reserve them for a limited amount of time from a domain name registry. The maximum time you can reserve a name at once is 10 years. However, you can renew this registration indefinitely. So although you don’t officially own a domain, you can hold the exclusive rights for it for as long as you choose to renew your registration.

What is a Domain Name Registrar

A domain name registrar is an organization or company that is accredited by the Internet Corporation for Assigned Names and Numbers (ICANN) to sell and register domain names. All domains must be linked to a registrar, and all registrations for domain names must be submitted through a registrar. A registrar also assists you with the renewal, transfer or termination of your domain name registration after purchase from HempSpot.

We recommend GoDaddy as a preferred Registrar vendor, if you don't have an account already - Get Started

What Is a Domain Name Server (DNS) and How Does It Work

Domain Name Servers (DNS) are the Internet's equivalent of a phone book. They maintain a directory of domain names and translate them to Internet Protocol (IP) addresses.

This is necessary because, although domain names are easy for people to remember, computers or machines, access websites based on IP addresses.

Information from all the domain name servers across the Internet are gathered together and housed at the Central Registry. Host companies and Internet Service Providers interact with the Central Registry on a regular schedule to get updated DNS information.

When you type in a web address, e.g.,, your Internet Service Provider views the DNS associated with the domain name, translates it into a machine friendly IP address (for example is the IP for and directs your Internet connection to the correct website.

Learn more about the various kinds of DNS records here

Industry Expertise

The Founders of HempSpot brings decades of experience in technology, consumer product marketing, media, entertainment, and commodities trading. As a platform, our information is objective and unbiased and we are singularly focused on building and connecting the hemp community globally. We’ve walked in fields of hemp listening to farmers tell us their challenges of finding reliable buyers. We’ve sat with marketers understanding how they connect with their customers, and we’ve stood in specialist retail outlets with customers trying to demystify this industry and how different products work functionally.

It was through all of these experiences, connections and lessons that we created HempSpot – your trusted Spot for Hemp.